Client Profile
A direct-to-consumer (D2C) e-commerce company that had recently raised a Series B round. They needed a top-tier marketing team to capitalize on growing market demand and expand internationally.
Challenge
- Required a diverse set of marketing skill sets: Growth Marketing, Performance Advertising, Brand Management, and Content Strategy.
- The internal HR team lacked specialized marketing recruitment expertise.
- Urgency to assemble a cohesive team before the upcoming peak sales season.
Hey Foster’s Approach
- Holistic Team Assessment: Analyzed existing marketing capabilities and identified critical skill gaps to meet expansion goals.
- Customized Sourcing Strategy: Mapped the market for seasoned marketing professionals with relevant e-commerce and D2C experience.
- Behavioral & Cultural Fit Evaluations: Integrated in-depth behavioral interviews to ensure each candidate aligned with the client’s brand-centric culture.
- Collaborative Onboarding Support: Provided structured onboarding plans and checklists to help new hires integrate quickly and maximize early performance.
Outcome
- Rapidly recruited and onboarded a marketing “dream team” of five key hires (Head of Growth, Performance Marketer, Brand Manager, Content Strategist, and CRM Specialist).
- The new marketing team delivered a 50% increase in online sales during the first quarter post-hire.
- Strengthened the client’s internal hiring processes with Hey Foster’s proven frameworks, equipping them to scale further with confidence.
- Reinforced brand positioning and paved the way for successful international expansion.